About Us


Having a baby is the most precious life altering moment in ones life. If you are already a mum you would know just how much everything changes and how your priorities in life begin to shift.

My mission for FEED began back when my cousin Fi had her first baby, Oscar. I was only 23, and I fell instantly in love. Since then, there have been 19 babies born into our family, and with two more on the way, it is not looking to slow down!

It was then that I decided I wanted to create a brand, which offered nursing mothers a unique choice. I had a vision to create innovative timeless clothing, that had hidden built-in access for breastfeeding. Each piece was to be meticulously developed in its design process, which not only offered breastfeeding access, but looked beautiful and effortlessly chic. The way all mums should feel at such a special time in their life. I knew I wanted all the pieces to be machine washable, making our lives that little bit easier.

Now, 9 years on, my dream has become a reality. In collaboration with my breastfeeding sister, cousins and many wonderful and supportive friends, FEED is a ready-to-wear label with the objective of affordable luxury for nursing mothers. The FEED woman epitomises sophistication. She is confident and elegant. She is not merely ‘on trend’ as her style is ageless.

FEED firmly believes in ethical fashion, as well as quality over quantity. Therefore all FEED garments are 100% Australian. From start to finish, each garment is Australian developed, tested, designed and made.

The FEED woman epitomises sophistication. She is confident and elegant. She is not merely ‘on trend’ as her style is ageless.